Twitter is trialling a feature in its mobile apps that allows users to mute accounts that are becoming irritating.
Unlike the block function, which is designed to stop communications with an undesirable user completely, muting is intended to be temporary.
It will mean users can block out people who, for example, live tweet football matches every weekend, post about TV talent shows or tweet feed.
The Verge described muting as a “stealth unfollow”, ideal for ignoring annoying accounts.
According to its latest financial results, published earlier this week, the first three months of 2014 saw timeline views increase by 15% to 157 billion.
But the company’s shares fell by 11% because of slow growth – over those three months, the site’s user base increased by just 3.8%.
Twitter also reported a net loss of $132m (£78m), but posted revenue of $250m, 90% of which came through advertising
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